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The story, values and people

Meet the People Behind Open Recovery

We’re a small team of ethical marketers, creatives and individuals with lived experience of addiction, ADHD, trauma and recovery. This isn’t just a project, it’s deeply personal.

Why We Built This Together

From Both Sides of the Industry, To One Shared Vision

Open Recovery was co-founded by Rob, Ellyn and a small team with years of experience inside the addiction treatment space. Together, we’ve helped rehabs grow, supported families in crisis and navigated the overwhelming search for help ourselves.

This platform was built as a better way forward.

Rob’s Story

I’ve Seen Both Sides of This Industry.

I was diagnosed with ADHD at 14. I’ve lived through trauma, and I’ve struggled with compulsive behaviours, especially in adulthood, as part of managing my ADHD.

For more than a decade, I’ve worked in rehab marketing. I’ve helped addiction centres grow, refine their messages and connect with people who needed help. But I also saw how difficult it is for families to make informed decisions and how vulnerable they can be to misdirection.

That’s why I helped create Open Recovery. A platform built on transparency, ethics and lived experience, designed to support better decisions and clearer options.

Ellyn’s Story

This Industry Changed My Life and Showed Me Its Flaws.

I have many years of professional experience in the addiction treatment sector, but more importantly, I’m also in recovery. I’ve been on the other side, searching for help and trying to make sense of the overwhelming world of addiction treatment.

Going through that process made one thing painfully clear to me: the way addiction treatment is marketed is often misleading, generic and unhelpful. Too many providers are making empty promises and using vague messaging that doesn’t actually guide people to the right help.

After working with many rehab clinics, I became frustrated by how often marketing prioritised filling beds over providing real clarity and support. So, I co-founded Open Recovery to change that. We’re here to make sure people get transparent, ethical information from people with lived experience. When you’re looking for help, you deserve the truth, not a sales pitch.

Who’s Behind The Scenes

A Collective of Values-Driven Creators and Strategists

Open Recovery is powered by a collaborative team of:

Ethical rehab marketers
Copywriters trained in trauma-informed communication
Researchers with clinical input
Developers focused on accessibility
People with lived experience in addiction, neurodivergence, or family recovery

We’re here to raise the bar, not just for rehab, but for how it’s found and understood.